Watch brands A to Z
The 129 brands in our catalog. Each page covers where the brand comes from, the models it is known for and where it sits on price.
- A. Lange & Söhne: The Saxon manufacture that came back from forty years behind the Iron Curtain to make some of the most finely finished watches in the world, led by the Lange 1 and the Datograph.
- Akrivia: Rexhep Rexhepi's tiny Geneva workshop, whose hand-finished Chronomètre Contemporain made it one of the most sought-after independent watchmakers of its generation.
- Alpina: A Swiss maker of sturdy sports watches since the 1880s, now owned by Citizen, offering pilot and mountain watches with in-house character at sensible prices.
- anOrdain: A Glasgow workshop that makes grand feu enamel dials in-house, turning out small runs of colorful, hand-made watches with long waiting lists.
- Apple: The Apple Watch turned the smartwatch into an everyday object and has become the best-selling watch in the world, with health tracking at its core.
- Armin Strom: An independent Biel manufacture known for skeletonised movements and resonance watches, where two balances synchronise each other.
- Arnold & Son: A Swiss brand named after the 18th-century English chronometer maker John Arnold, making openworked and astronomical watches with its own movements.
- Atelier Wen: A Franco-Chinese brand making watches in China with hand-turned guilloché dials, best known for its integrated-bracelet Perception.
- Audemars Piguet: The family-owned Vallée de Joux manufacture behind the Royal Oak, the 1972 steel sports watch that created the luxury integrated-bracelet category.
- Autodromo: A design-led brand making affordable watches inspired by vintage race cars, from rev-counter dials to rally chronographs.
- Ball: The watch brand born from American railroad safety standards, now Swiss-made and known for tough watches that glow with tritium gas tubes.
- Baltic: A French microbrand making vintage-styled divers, chronographs and dress watches at honest prices, assembled in Besançon.
- Bell & Ross: The Paris brand whose square BR 01 turned an aircraft cockpit instrument into a wristwatch, making military-inspired watches with Swiss production.
- Blancpain: The Swiss house that claims to be the oldest watch brand in the world and gave us the Fifty Fathoms, one of the first modern dive watches.
- Boldr: A Singapore microbrand making tough titanium field watches and divers for outdoor use, sold online at low prices.
- Bovet: A Fleurier name revived as a small, privately owned house making highly decorated, complicated watches in very small numbers.
- Breguet: The house of Abraham-Louis Breguet, inventor of the tourbillon, whose guilloché dials and blued hands still define the classical dress watch.
- Breitling: The chronograph specialist from the Swiss Jura, maker of the slide-rule Navitimer, now a broad sports watch brand with an in-house chronograph movement.
- Bremont: A British brand founded by two brothers with a love of flying, known for rugged aviation watches and its push to bring watchmaking back to England.
- Brew: A New York microbrand whose compact, retro-futurist watches are inspired by espresso machines and the coffee break.
- Bulgari: The Roman jeweler that became a serious watchmaker, known for the Serpenti and for the record-breaking thinness of the Octo Finissimo.
- Bulova: The American watch brand behind the tuning-fork Accutron and a watch that went to the Moon, now offering affordable reissues and high-frequency quartz.
- Cartier: The Paris jeweler that made some of the first men's wristwatches and designed the Tank and Santos, still the reference for elegant shaped watches.
- Casio: The Japanese electronics company that made digital watches for everyone, from the $15 F-91W to the titanium Oceanus.
- Certina: A Swatch Group brand from Grenchen known for its Double Security system and well-priced Swiss dive watches.
- Chanel: The Paris fashion house whose ceramic J12 became a modern classic, backed by a growing investment in serious Swiss watchmaking.
- Chopard: The family-owned Geneva house known for Happy Diamonds, the Mille Miglia and the L.U.C manufacture, with a strong commitment to ethical gold.
- Christopher Ward: A British online watch brand making Swiss-made divers, dress watches and even chiming pieces at prices well below the established names.
- Citizen: The Japanese giant behind solar-powered Eco-Drive, super-accurate quartz and the Promaster divers, and owner of Bulova, Frederique Constant and Alpina.
- Czapek: The revived name of Patek Philippe's forgotten co-founder, now an independent Geneva brand known for the Antarctique sports watch.
- Damasko: A Bavarian maker of hardened-steel pilot and tool watches that develops its own materials, parts and movements.
- Daniel Wellington: The Swedish fashion brand that sold minimalist quartz watches on Instagram and changed how watches are marketed.
- De Bethune: An independent Swiss manufacture known for blued titanium cases, floating lugs, spherical moon phases and its own research into balance wheels.
- Doxa: The Swiss dive watch specialist whose orange-dialed SUB 300 was built with divers in mind and became a cult favorite.
- Edox: A Swiss brand with a long dive watch history, from the 1961 Delfin and Hydro-Sub to today's SkyDiver and 1,000 m Neptunian.
- F.P. Journe: François-Paul Journe's Geneva manufacture, maker of the Tourbillon Souverain and Chronomètre Bleu, and one of the most collected independent brands in the world.
- Farer: A British brand with Swiss-made watches known for bold, unexpected color combinations and names borrowed from explorers and their ships.
- Formex: A Biel brand with a patented case suspension system that sells COSC-certified chronometers directly online for under $2,500.
- Fortis: A Grenchen brand with a history in early self-winding watches and Russian space programs, now making bold, colorful tool watches.
- Fossil: The Texas fashion brand that turned watches into affordable accessories, known for retro styling and its collectible tin boxes.
- Frederique Constant: A Geneva brand that makes in-house complications like the perpetual calendar affordable, now part of the Citizen group.
- Furlan Marri: A young Geneva brand making 1940s- and 1950s-inspired dress watches, from mecaquartz chronographs to an affordable perpetual calendar.
- G-Shock: Casio's line of nearly indestructible watches, born from a "Triple 10" brief in 1983 and now a design icon from $50 squares to titanium MR-Gs.
- Garmin: The GPS company whose rugged sports watches, from the Forerunner to the fēnix, are the go-to choice for athletes and outdoor enthusiasts.
- Girard-Perregaux: One of Switzerland's oldest manufactures, famous for the Three Gold Bridges tourbillon and the Laureato, its 1970s integrated-bracelet sports watch.
- Glashütte Original: The Saxon manufacture that grew out of East Germany's state watch company, making in-house movements and distinctive off-center dials.
- Glycine: The Swiss brand behind the Airman, a 1953 pilot's watch with a 24-hour dial that tracked two time zones before Rolex's GMT-Master.
- Grand Seiko: Seiko's luxury brand, known for flawless finishing, nature-inspired dials and the gliding Spring Drive movement, now a serious rival to the Swiss.
- Greubel Forsey: The independent workshop that reinvented the tourbillon with inclined and multiple carriages, making around a hundred hand-finished watches a year.
- Grönefeld: A Dutch independent run by two watchmaking brothers, known for the 1941 Remontoire, a constant-force watch with a ticking display on the dial.
- H. Moser & Cie: A small Schaffhausen-area manufacture known for minimalist fumé dials, in-house movements and cheeky marketing that pokes fun at the industry.
- Halios: Jason Lim's Vancouver microbrand, whose small batches of divers and everyday watches routinely sell out in minutes.
- Hamilton: An American-born brand now made in Switzerland, known for military field watches, the asymmetric Ventura and decades of Hollywood screen time.
- Hanhart: A German-Swiss maker of pilot chronographs since the 1930s, known for its red pushers and the 417 worn by Steve McQueen.
- Hermès: The Paris saddle maker's watch division, known for the stirrup-lugged Arceau, the chain-link Cape Cod and leather straps from its own workshops.
- Hublot: The brand that put a gold watch on a rubber strap and, with the Big Bang, made bold mixes of materials a luxury style of its own.
- Invicta: A Florida company selling inexpensive, often oversized watches through TV shopping and online deals, whose Pro Diver is a genuine bargain.
- IWC: The Schaffhausen manufacture founded by an American, known for the Pilot's Watch, the Portugieser and German-inspired engineering.
- Jaeger-LeCoultre: The Vallée de Joux manufacture known as the watchmaker's watchmaker, famous for the reversible Reverso and an enormous library of in-house movements.
- Junghans: The Black Forest maker of the Max Bill watches, Bauhaus-inspired designs that have become a model of minimalist German style.
- Laco: One of the five original makers of German WWII observation watches, now making affordable Type A and Type B pilot's watches in Pforzheim.
- Laurent Ferrier: The independent label of a former Patek Philippe watchmaker and Le Mans racer, known for soft pebble-shaped cases and beautifully finished movements.
- Longines: One of Switzerland's oldest watchmakers, with a deep archive of aviation and sports timing history and a wide range of good-value classic watches.
- Lorier: A husband-and-wife microbrand from New York making vintage-inspired divers, GMTs and field watches with domed crystals and gilt dials.
- Lorus: Seiko's budget label since 1982, making simple, dependable quartz watches that cost less than a nice dinner out.
- Louis Erard: A small Jura brand that became known for regulator dials and collaborations with independent watchmakers such as Alain Silberstein and Konstantin Chaykin.
- Louis Vuitton: The Paris trunk maker's watch division, centered on the drum-shaped Tambour and backed by its own Geneva manufacture.
- Luminox: A brand built on constant light: tritium gas tubes that glow for years, best known for the Navy SEAL watches it has made since the 1990s.
- Marathon: A family-owned supplier of military watches since the Second World War, making tough, tritium-lit divers and field watches that are actually issued to soldiers.
- Maurice Lacroix: A Swiss brand best known today for the Aikon, an integrated-bracelet sports watch that offers the look of a luxury steel watch at a mid-range price.
- MB&F: Maximilian Büsser's creative lab, whose Horological Machines look like spaceships and bulldogs and whose Legacy Machines reimagine nineteenth-century watchmaking.
- Mido: A Swatch Group brand whose designs borrow from famous buildings, offering 80-hour automatics and well-sealed cases for under $1,500.
- MING: A Malaysian-founded brand led by photographer Ming Thein, whose Swiss-made watches stand out for layered sapphire dials and unusual lume.
- Mondaine: The brand behind the official Swiss Railways watch, a wristwatch version of the station clock with its red lollipop seconds hand.
- Monta: A St. Louis brand making Swiss-made sports watches with finishing and bracelets that rival far more expensive names.
- Montblanc: The German pen maker turned watchmaker, whose access to the historic Minerva workshop gives it real chronograph credentials.
- Moritz Grossmann: The smallest of the Glashütte manufactures, reviving a nineteenth-century name with hand-finished movements and violet-brown hands.
- Movado: A Swiss-born brand famous for the Museum dial, a clean black face with one gold dot, designed in 1947 and now in the Museum of Modern Art.
- Mühle Glashütte: A family firm that began by making measuring tools for Glashütte's watchmakers and now builds rugged nautical and rescue watches.
- MVMT: The crowdfunded Los Angeles brand that sold minimalist quartz watches through social media ads and was bought by Movado five years later.
- Nivada Grenchen: A revived Swiss brand that reissues its own 1950s to 1970s tool watches, from the Antarctic to the Chronomaster Aviator Sea Diver, at accessible prices.
- Nixon: The Southern California brand that grew out of surf and skate culture, making chunky, colorful watches sold in board shops rather than jewelers.
- Nomos: A Glashütte manufacture founded weeks after the Berlin Wall came down, whose clean Bauhaus-inspired designs and in-house movements are among the best values in watchmaking.
- Norqain: An independent, family-run Swiss brand founded in 2018 that uses Kenissi movements, the same manufacture that supplies Tudor.
- Oak & Oscar: A Chicago microbrand named after its founder's dog, making vintage-inspired watches with Chicago names and Horween leather straps.
- Omega: The Swatch Group flagship behind the Speedmaster Moonwatch and the Seamaster, Olympic timekeeper and James Bond's watch since 1995.
- Orient: The Japanese brand that makes its own automatic movements and sells them at budget prices, best known for the Bambino dress watch and the Mako diver.
- Orient Star: Orient's premium range, which adds better finishing, power reserve indicators and open-worked dials to the brand's own automatic movements.
- Oris: An independent Swiss brand that makes only mechanical watches, known for the Big Crown pilot's watch, the Aquis diver and a ten-year warranty on its in-house movements.
- Panerai: The Florentine instrument maker that equipped Italian navy frogmen, known for big cushion cases, sandwich dials and the Luminor's crown guard.
- Parmigiani Fleurier: A restorer-founded manufacture backed by the Sandoz family, whose Tonda PF is a quietly luxurious alternative to the famous steel sports watches.
- Patek Philippe: The family-owned Geneva house widely seen as the summit of watchmaking, maker of the Calatrava, the Nautilus and the most valuable watches ever sold.
- Piaget: The master of the ultra-thin movement and the jeweled watch, from the record-setting Altiplano to the gold Polo.
- Rado: The Swatch Group's materials specialist, which made the first scratch-resistant watch in 1962 and built its identity around high-tech ceramic.
- Raketa: The brand of the Petrodvorets Watch Factory, founded by Peter the Great as a lapidary works, known for 24-hour dials and the unusual Copernicus.
- Raymond Weil: A family-run Geneva brand founded in the middle of the quartz crisis, with models named after pieces of music and limited editions for bands from the Beatles to AC/DC.
- Ressence: A Belgian brand that shows the time with rotating discs instead of hands, some of them floating in oil so the display looks printed on the crystal.
- Richard Mille: The brand that made the ultra-light, ultra-expensive sports watch, worn by Rafael Nadal through Grand Slam finals.
- Roger Dubuis: A bold Geneva brand known for star-shaped skeleton movements in the Excalibur, Lamborghini partnerships and Geneva Seal certification on every movement.
- Rolex: The Geneva house behind the Submariner, Datejust and Daytona, which turned the waterproof, self-winding steel watch into the most recognized luxury object in the world.
- Samsung: The Korean electronics giant whose Galaxy Watch is the main smartwatch choice for Android users, now with a rugged titanium Ultra.
- Seagull: The Tianjin factory that made China's first wristwatch, maker of a popular Air Force chronograph reissue and of movements used by many microbrands.
- Seiko: Japan's biggest watchmaker, maker of the first quartz wristwatch and of affordable mechanical classics from the Seiko 5 to the Prospex divers.
- Serica: A Paris microbrand known for calm, carefully proportioned tool watches, from the 5303 diver to chronometer-certified travel watches.
- Sinn: Frankfurt's maker of no-nonsense tool watches, with hardened steel, moisture-proof cases and divers made from submarine steel.
- Skagen: A brand started by a Danish couple in America, known for very thin, quiet watches on mesh bracelets, and part of Fossil since 2012.
- Spinnaker: A nautical brand from the group behind AVI-8, making inexpensive automatic dive watches named after diving pioneers.
- Squale: A Swiss dive watch specialist that spent decades making cases for other brands and is now known for affordable, vintage-styled professional divers.
- Steinhart: A German brand selling Swiss-movement divers and pilot watches online at low prices, with designs that echo famous Rolex and Tudor models.
- Stowa: A Pforzheim-area maker of authentic German pilot's watches and Bauhaus-era dress watches, sold directly to buyers online.
- Studio Underd0g: A London microbrand born in lockdown, known for cheerful fruit-colored chronographs with names like Watermel0n and Salm0n.
- Swatch: The plastic watch that saved the Swiss watch industry in the 1980s, and in 2022 caused worldwide queues with the MoonSwatch.
- TAG Heuer: The motor sport chronograph brand behind the Carrera, the Monaco and the Autavia, part of LVMH since 1999.
- Timex: America's everyday watch, famous for "takes a licking and keeps on ticking", and lately for smart reissues of its own 1960s and 1970s designs.
- Tissot: The Swatch Group's volume Swiss brand, known for the PRX and Powermatic 80 automatics that offer Swiss quality at entry-level prices.
- Tudor: Rolex's sister brand, created by Hans Wilsdorf to offer Rolex-grade toughness for less, and now a favorite in its own right with the Black Bay and Pelagos.
- Tutima: A Glashütte manufacture known for pilot chronographs and the M2 range, rooted in a 1940s Luftwaffe flieger chronograph and a 1980s NATO watch.
- Ulysse Nardin: The Le Locle maker of marine chronometers that went on to build the Freak, a handless watch that pioneered silicon in mechanical movements.
- Unimatic: A Milan brand founded by two industrial designers, making stripped-back, mostly black tool watches in small runs that sell out fast.
- Urwerk: An independent Geneva maker of sculptural watches that show the time with rotating satellite hours instead of hands.
- Vacheron Constantin: The oldest watch manufacture in continuous operation, part of the Geneva elite with the Overseas, the Patrimony and some of the most complicated watches ever made.
- Vaer: A founder-owned Los Angeles brand making field, dive and GMT watches at fair prices, some of them assembled in California.
- Victorinox: The maker of the Swiss Army Knife, whose watches follow the same rules: practical, tough and Swiss-made, led by the tank-tested I.N.O.X.
- Vostok: The Soviet-era factory behind the Komandirskie and the Amphibia, cheap and tough mechanical watches with a huge modding and collecting community.
- Vulcain: The Swiss maker of the Cricket, a mechanical alarm wristwatch from 1947 that several American presidents wore, revived with divers and chronographs alongside it.
- Yema: A French brand from the Doubs with a history of dive, racing and space watches, now making its own movements in Morteau near the Swiss border.
- Zelos: Elshan Tang's Singapore microbrand, which puts bronze, meteorite, Damascus steel and titanium on dive watches that cost a few hundred dollars.
- Zenith: The Le Locle manufacture behind the El Primero, the high-beat automatic chronograph movement that was saved from the scrap heap and later powered the Rolex Daytona.
- Zodiac: The Swiss brand behind the 1953 Sea Wolf, one of the first dive watches sold to the public, now known for colourful Super Sea Wolf divers and GMTs.