Boldr
- Founded
- 2015
- Based in
- Singapore
- In our catalog
- 3 watches from $299 to $699
Boldr is a Singapore brand built around one idea: watches for people who actually go outside. Its models are named after expeditions and national parks, many of its cases are titanium, and nearly everything is rated to 200 m or more. It sells direct online, which keeps the prices low.
History
Boldr started in 2015 with a crowdfunding campaign for the Venture, a light titanium field watch. It sold well enough to fund a range that now covers divers (Odyssey), GMTs (Safari), pilot-style watches (Expedition) and quartz field watches (Field Medic).
The brand releases watches in small batches and limited series, often tied to a place or a collaboration, and many models sell out and are replaced rather than kept in a fixed catalogue. It has also done collaborations with brands like Nitecore and Worn & Wound.
Signature models
- Venture: The model that started the brand, a 38 mm titanium field watch with an NH35 automatic and 200 m water resistance.
- Safari GMT: A 40 mm steel GMT with a fixed two-tone 24-hour bezel and a Seiko NH34 movement.
- Expedition I: A 41 mm watch with an internal rotating bezel, a full-lume dial and a Swiss Sellita SW200-1.
What it's known for
Titanium cases at prices where most brands use steel, screw-down crowns, sapphire crystals and practical lume. Most watches use Japanese Seiko (SII) movements, with Swiss Sellita calibres in the pricier lines. The designs are rugged and straightforward rather than vintage pastiches.
Price and positioning
Boldr watches cost roughly $150 to $900, with most automatics around $300 to $700. That makes it an alternative to Seiko 5 Sports, Orient, Spinnaker and other online microbrands. Limited runs move quickly, so availability changes often.
Boldr watches in our library
- Boldr Venture ($299)
- Boldr Safari GMT ($469)
- Boldr Expedition I ($699)