Farer
- Founded
- 2015
- Based in
- England (watches made in Switzerland)
- In our catalog
- 5 watches from $1,425 to $2,625
Farer is the brand you notice across a room. Its dials mix colors that shouldn't work together (teal with orange, lilac with yellow, cream with bright red) and somehow do. Underneath, the watches are solid Swiss-made pieces with good finishing, and the brand has steadily added GMTs, dive watches and chronographs to its range.
History
Farer was founded in 2015 by four people: Paul Sweetenham, who had a long career in retail, and Jono Holt, Ben Lewin and Stuart Finlayson, who ran a branding and design agency in London. The first collection was nine quartz watches. Automatics followed in 2016, with bronze crowns that develop a patina over time.
Since then Farer has added GMT and dive watches in 2017, hand-wound cushion-case models in 2018 and racing chronographs. The watches are designed in Britain and made in Switzerland by an independent manufacturer. Model names come from explorers, ships and expeditions.
Signature models
- Lander IV GMT: A travel watch with a second time zone hand and Farer's playful color sense, named after the explorer Richard Lander.
- Endeavour Aqua Compressor: A dive watch with an internal rotating bezel controlled by a second crown, a style from the 1960s.
- Gara Racing Chronograph: A motor sport-inspired chronograph in classic racing colors.
- Aurora: An automatic three-hander with a glossy dial and Farer's signature details.
What it's known for
Farer watches have unusual dial textures, small accents in bright colors, bronze crowns and well-made cases with domed sapphire crystals. They're a good alternative to the more serious-looking watches from the big Swiss brands.
Price and positioning
Most Farer watches cost between $1,400 and $2,500. That's similar to Christopher Ward, Oris and Nomos's entry models. If you want something with personality and Swiss quality, Farer is a strong candidate.
Farer watches in our library
- Farer Aurora ($1,425 to $1,535)
- Farer Resolute III ($1,460)
- Farer Endeavour Aqua Compressor ($1,625 to $1,750)
- Farer Lander IV GMT ($1,790 to $1,925)
- Farer Gara Racing Chronograph ($2,440 to $2,625)