Tissot

Founded
1853
Based in
Le Locle, Switzerland
In our catalog
13 watches from $225 to $2,125

Tissot is the most common entry point into Swiss watches, and it earns that spot. Its PRX, a 1970s integrated-bracelet design revived in 2021, became one of the biggest watch hits of the decade, and its Powermatic 80 movements give you an 80-hour power reserve for well under $1,000. It's a big company, but the watches don't feel generic.

History

Charles-Félicien Tissot and his son Charles-Emile founded Tissot in Le Locle in 1853. The son spent years in Russia selling watches, and Tissot became a favorite with Russian customers, including the imperial court. In 1930 Tissot made one of the first antimagnetic watches. It later joined the group that became the Swatch Group.

In 1999 Tissot launched the T-Touch, with a touch-sensitive crystal that controls a compass, altimeter and more. In 2021 it relaunched the PRX, a steel watch with an integrated bracelet, at a price that made it a sensation. Tissot is a major timekeeper in sport, including cycling and MotoGP.

Signature models

What it's known for

Tissot uses Swatch Group movements, with long power reserves and silicon parts at low prices. The range is huge, so there's something for almost every taste.

Price and positioning

Tissot watches mostly cost $200 to $2,000. Hamilton sits just above it in the Swatch Group, and Seiko is the main rival on price.

Tissot watches in our library

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