Bremont
- Founded
- 2002
- Based in
- Henley-on-Thames, England
- In our catalog
- 3 watches from $3,950 to $5,950
Bremont is one of the few serious watch brands to come out of Britain in recent decades. It was built around aviation, the military and the outdoors, and its mission has always been to bring watchmaking back to England, where much of it began centuries ago.
History
Brothers Nick and Giles English founded Bremont in 2002. Both were pilots, and their father, Euan, died in a vintage aircraft crash in 1995 in which Nick was badly injured. The name comes from a French farmer called Antoine Bremont, who helped the brothers after an emergency landing in France.
The brand made its name with tough pilot's watches and military partnerships. Its most famous are made with Martin-Baker, the ejection seat manufacturer, and some are only sold to people who have ejected from an aircraft using one of its seats. In 2021 Bremont opened a manufacturing and technology center in Oxfordshire, where it makes cases and movement parts. The company had a change of leadership in 2023, with a new CEO, a new logo and a more streamlined collection.
Signature models
- Altitude MB Meteor: A pilot's watch named for the Gloster Meteor jet, part of the Martin-Baker family.
- ALT1-Z Zulu GMT: An aviation GMT that shows a second time zone, useful for travelers and pilots working in Zulu (UTC) time.
- Supermarine 300M: Bremont's dive watch, with a unidirectional bezel and 300 m water resistance.
- Terra Nova: A field watch line launched in 2023 with a cushion-shaped case.
What it's known for
Bremont cases are hardened steel and are tested for shock and vibration. The brand has faced criticism in the past for overstating how much of its watches was made in-house, but its investment in an English factory is real. It's popular with members of the armed forces and with pilots, and it makes many military regimental watches.
Price and positioning
Most Bremont watches cost between $3,500 and $6,500, in the same range as Tudor, Bell & Ross and IWC's entry models. The brand doesn't hold value as well as those rivals on the secondary market, so pre-owned prices can be appealing.
Bremont watches in our library
- Bremont Supermarine 300M ($3,950 to $4,400)
- Bremont Altitude MB Meteor ($4,950 to $5,300)
- Bremont ALT1-Z Zulu GMT ($5,650 to $5,950)