Norqain
- Founded
- 2018
- Based in
- Nidau, Switzerland
- In our catalog
- 3 watches from $3,540 to $6,825
Norqain is one of the youngest brands in our catalog to come out of the Swiss establishment. Its founders grew up in the watch industry, and they set out to make an independent brand with modern sports watches. Norqain was one of the first outside brands to use Kenissi movements, made by the manufacture behind Tudor's in-house calibers.
History
Ben Küffer founded Norqain in 2018 with his father, Marc Küffer, a longtime industry figure, and Ted Schneider, from the family that owned Breitling for decades. The brand is independent and family-owned, based near Biel.
Norqain started with three collections: Adventure, Freedom and Independence. In 2021 it launched the Wild ONE, a sports watch with a case made from a shock-absorbing composite called NORTEQ.
Signature models
- Adventure 40: A versatile sports watch, Norqain's core collection.
- Independence Skeleton 40: An integrated-bracelet watch with a skeletonized movement.
- Wild ONE Skeleton 42: A tough, light sports watch in a composite case.
What it's known for
Norqain watches use chronometer-certified movements with 70-hour power reserves, and many models come with a bracelet with a quick-adjust clasp. The brand sponsors adventurers and athletes.
Price and positioning
Norqain watches cost from about $3,000 to $6,500. That's Tudor and Oris money, and the Kenissi movements are a real selling point. What Norqain doesn't have yet is the name recognition or resale value of those older brands.
Norqain watches in our library
- Norqain Adventure 40 ($3,540 to $3,835)
- Norqain Independence Skeleton 40 ($4,680 to $5,070)
- Norqain Wild ONE Skeleton 42 ($6,300 to $6,825)