Brew
- Founded
- 2015
- Based in
- New York, USA
- In our catalog
- 3 watches from $375 to $475
Brew was started by a designer who wanted to make watches around his favorite part of the day: the coffee break. That idea shows up in the details. Chronograph registers are marked for brewing times, dial colors take their names from coffee drinks and the cases are inspired by the curves of vintage espresso machines.
History
Jonathan Ferrer, an industrial designer based in New York, founded Brew in 2015 and launched the first watches through Kickstarter. The early models used Seiko-made "mecaquartz" chronograph movements, which combine a quartz timekeeping module with a mechanical chronograph for a satisfying pusher feel.
Brew's 1970s-style cushion cases and bold colors caught on quickly with younger collectors. The brand has since added automatic three-hand models, the retro-styled Retrograph and limited editions with collaborators, while keeping production small and selling mostly online.
Signature models
- Metric Chronograph: The core Brew, a compact 36 mm cushion-case chronograph with a dial inspired by the instruments on espresso machines.
- Retrograph: A chronograph with a retro dial layout and bold colors, Brew's nod to 1970s design.
- Metric Lite: A simpler, lighter take on the Metric.
What it's known for
Small watches with a strong design point of view. Brew's cases are compact and wear well on smaller wrists. The colors are joyful (oranges, greens, purples) without looking cheap. The brand is honest that its movements are Japanese, and the price reflects that.
Price and positioning
Most Brew watches cost around $350 to $500, roughly the same as Autodromo and Studio Underd0g's cheaper pieces. Brew is the one to pick if you want something small, cheerful and different on a modest budget.
Brew watches in our library
- Brew Retrograph ($375)
- Brew Metric Lite ($375)
- Brew Metric Chronograph ($475)