Christopher Ward

Founded
2004
Based in
Maidenhead, England (watches made in Switzerland)
In our catalog
4 watches from $995 to $5,400

Christopher Ward set out to sell Swiss-made watches directly online, skipping retailers and their markups. Twenty years later it has grown into one of the most respected independent brands in its price range, known for well-finished cases and for surprising projects like an affordable chiming watch.

History

Mike France, Peter Ellis and Chris Ward founded the company in 2004, reportedly after a conversation on a boat on the Thames. At first they worked with Swiss suppliers to make simple watches sold only online. The brand grew steadily, built a Swiss arm in Biel and in 2014 launched its own in-house movement, the SH21, developed with watchmaker Johannes Jahnke.

Since then Christopher Ward has redesigned its cases around the "light-catcher" profile, with sharp bevels that catch the light, and added more ambitious pieces: jumping hours, moon phases and in 2022 the C1 Bel Canto, a chiming watch that strikes the hour, at a price far below anything comparable.

Signature models

What it's known for

Christopher Ward gives you Swiss-made watches with good finishing, solid bracelets and clear designs for much less than the big brands. The Bel Canto and other in-house complications show it can do more than copy classic designs. The brand sells mostly online with a long return window.

Price and positioning

Most Christopher Ward watches cost between $900 and $2,000, with the Bel Canto and other complications going higher. That puts it against Oris, Tissot's upper range and Hamilton. You don't get much resale value, but you get a lot of watch for the money.

Christopher Ward watches in our library

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