The Pepsi I'd regret not buying
By Rafael Ortiz, Mexico City ยท
The red and blue bezel goes back to the 1950s original, made for Pan Am crews flying across the Atlantic. That's the most pilot story in watches, and it's why I have a soft spot for this color.
This reference, the 126710BLRO on the Oyster bracelet, is listed as discontinued, and you can already feel it becoming a collector's piece. Mechanically it's the same as the Batman: 3285 flyer, 70 hours, 40 by 12 mm, 100 m, closed back, ceramic bezel.
Red is harder to make in ceramic than blue or black, and you can see why Rolex charged a bit more. The problem is the same as every GMT-Master: finding one at a list of 11,050 to 11,350 dollars is a fantasy, and on the grey market a discontinued Pepsi will cost much more. If one comes your way at a sane price, take it.