Black ceramic, square, and quieter than you'd think
By Sam Okafor, London ยท
Black ceramic usually looks like a gadget. On the True Square it reads more like polished slate, partly because the case is so geometric that the material has nowhere to hide. Flat top surfaces, crisp corners, a matching dark bracelet so the whole thing becomes one object.
The dial is black too, with the date and simple indices, and here's where it falls down. Black on black on black is very moody but not very legible, and under office lights the hands vanish into the dial unless they catch the light just so.
38 mm square, 9.7 mm thick, 50 m, an open back and 80 hours of reserve. Square watches wear larger than round ones, so 38 mm here is about the presence of a 40 round. 2,400 to 2,600 dollars is reasonable for a ceramic case and bracelet. If you dress mostly in black and like your objects to look as if they were designed by Dieter Rams after a bad week, you'll love it.