Twenty-four millimeter lugs on a 39. Oh boy.
By Dave Kowalski, Chicago ยท
I saw that lug number and stopped reading for a second. Integrated bracelet, 39 mm wide, 11.4 mm thick, and the bracelet comes off the case at 24 mm. That's a wide bracelet. It makes the whole thing look like a slab of steel on your arm, very 70s, very sports-luxury. Some guys are going to love that. Some are going to feel like they're wearing a cuff link the size of a hubcap.
The obvious comparison is the Tissot PRX Powermatic. Yema's is $695, Tissot's is $725 to $775. Basically even money. The Tissot has 80 hours. The Yema has its in-house YEMA2000 with 42. Black dial, sapphire, 100 m on both. Tissot also has the bigger dealer network if something breaks.
So why buy the Yema? Because nobody at the barbecue has one. Every third guy I know has a blue PRX now. If you want the look without being the fourth guy, the Urban Traveller is your out. If you want the smarter buy, it's still the Tissot, sorry.