Nice design. Seiko engine. Swiss-ish price.
By Dave Kowalski, Chicago ยท
I'll start with the complaint, because it's a big one. $875 to $955 for a watch with a Seiko NH35A inside. That's the same movement as the $100 Invicta. Same 41 hours, same everything. You're paying almost nine hundred bucks for the case, the design, and the limited-edition hype.
Now, the design is really good. Unimatic is an Italian brand doing super minimal, kind of military, kind of Bauhaus tool watches. The U1 is their take on a classic diver. 40 mm, 20 mm lugs, grey dial, rotating bezel, sapphire, 300 m. Fabric strap.
If you love the look and you're a collector who likes limited stuff, sure. But if you care about value per dollar at all, this one's hard to defend.