Timex charging $800? Hear me out.
By Dave Kowalski, Chicago ยท
My first reaction was the same as yours. Eight hundred bucks for a Timex. That's a lot of Easy Readers.
But this one's different. It's designed by Giorgio Galli, Timex's design director, and it's the closest Timex has come to making a "real" watch-guy watch. Titanium case, 38 mm by 11.3 mm, 20 mm lugs, matching bracelet. Swiss Sellita SW200-1 automatic with 38 hours. Sapphire front and back. 100 m.
It's light, it's modern, and the design is clean in a way that's not a copy of anything else. That's rare.
What bugs me. The 38-hour reserve again. And $750 to $800 is a lot to ask when the dial says Timex. People at the bar are going to think you paid $60. Doesn't matter to me, but it matters to some guys. You have to be buying it because you love it, not to show off.
I'd own one. I'd wear it everywhere. And I'd get used to saying "no, really, it's a nice one" at parties.