Louis Erard 2340

Louis Erard 2340

Louis Erard 2340 (ref. 35123TA01.BMT12), 40 mm titanium case, automatic movement (Sellita SW300-1), 50 m water resistance. List price $3,740.

Specifications

Brand
Louis Erard
Reference
35123TA01.BMT12
Style
Automatic
Case diameter
40 mm
Case material
Titanium
Crystal
Sapphire
Movement
Automatic (Sellita SW300-1)
Power reserve
56 hours
Water resistance
50 m
Strap or bracelet
Metal
Released
2025
List price
$3,740

Integrated bracelet, titanium, under four grand

By Dave Kowalski, Chicago ·

Louis Erard's first integrated-bracelet watch is named after the postcode of its home village, Le Noirmont. Cute. The watch itself is less cute and more solid: 40 mm, titanium and steel, a dark blue stamped dial, a Sellita SW300-1 automatic with about 56 hours.

The bracelet is the star, satin titanium with polished steel and a butterfly clasp. Titanium means it's light, which matters for a sports watch like this.

Downside: 5 bar of water resistance on a sports watch. That's, uh, not much. And no published thickness, which bugs me.

At around $3,700 it's a nice alternative to the usual suspects in the integrated-bracelet crowd. Just don't take it diving.

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