Elvis wore one. That's the pitch.
By Dave Kowalski, Chicago ยท
And it's a pretty good pitch. Hamilton launched the Ventura back in 1957 as the world's first electric watch (battery-powered, pre-quartz), and Elvis wore one in Blue Hawaii. That triangle shape is the most recognizable thing Hamilton makes.
This current version is quartz, ETA 976.001, in a case that's 32.3 mm wide and only 7.3 mm thick. Sapphire, 50 m, leather strap. It's tiny and flat and very, very weird. In a good way.
My problem is the money. $795 to $895 for an ETA quartz movement. That's a lot. You're paying for the shape and the story and nothing else. And with a triangle case, there's no subtle about it. People will notice. Some will ask if you got it from a museum.
Love the design? Then go for it. That's the only reason. Don't buy it as your only watch, and definitely don't buy it because you think it's a smart value pick, because it's not.