Bulgari Bvlgari Bvlgari

Bulgari Bvlgari Bvlgari (ref. 103368), 40 mm steel case, 9.5 mm high, automatic movement (BVL 191), 50 m water resistance. List price $6,000 to $6,800.

Specifications

Brand
Bulgari
Reference
103368
Style
Dress
Case diameter
40 mm
Thickness
9.5 mm
Case material
Steel
Crystal
Sapphire
Movement
Automatic (BVL 191)
Power reserve
42 hours
Complications
date
Water resistance
50 m
Strap or bracelet
Leather
Released
2021
List price
$6,000 to $6,800

Signed twice, and somehow it works

By Priya Nair, Singapore ยท

The brand name is engraved on the bezel twice. In any other context that would be the most vulgar idea imaginable. On the Bvlgari Bvlgari, which borrowed the look from inscriptions on ancient Roman coins, it became a classic.

This version is 40 mm in steel, 9.5 mm thick, black dial, date, on a 21 mm leather strap, with the BVL 191 automatic and 42 hours of reserve behind an open caseback. That wide engraved bezel makes 40 mm read larger than it is, so on a slim wrist it's quite a statement. I'd wear it with a black dress and nothing else on that arm.

Where it falls down is value. 42 hours is ordinary for 6,000 to 6,800 dollars, the movement isn't the reason anyone buys this, and Bulgari steel has never been a resale darling. Pay full price only if you're in love with it. Otherwise, watch the pre-owned market, where this kind of watch tends to turn up at a discount.

Black dial, leather, done.

More from Bulgari

Not sure yet? Take the quest