A square is wider than you think
By Hannah Lindqvist, Stockholm ยท
41 mm square is not the same as 41 mm round. A circle stops at 41 in every direction. A square keeps going into the corners, and the diagonal on the BR 03 is a lot more than the number on the spec sheet. On my wrist the corners would reach the edges before the lugs even start. Add 24 mm lugs and a wide rubber strap and it looks like a gauge someone unscrewed from a cockpit, which is the whole point and also the problem.
I'll say this for it: matte black ceramic is lovely in a cold climate. It doesn't go frigid against the skin the way steel does at the bus stop when it's minus fifteen, it's light, and 10.6 mm is properly slim for something this graphic. The BR-CAL.302 gives you 54 hours, so a weekend off the wrist is survivable.
Price is 4,400 to 4,900 dollars for a Sellita-based movement in a ceramic box. You're paying for the design, and Bell & Ross more or less owns this shape, so fair enough. Buy it if you have a broad, flat wrist and want something that looks like an instrument. If your wrist is like mine, try it on in a shop before you order online, and be honest with yourself in the mirror.